With a population of 21,500, Collingwood has focused on establishing itself as a four-season tourist area. Located on the southern shores of Georgian Bay, it has become the major recreation area for the southern part of the province. Today, there is more employment growth in Collingwood than ever before, and available jobs in Collingwood are expected to increase as the town sees growth in both its labour force and employment sectors. Business, education, and health care and social services are the top three industries for jobs in Collingwood, with sales and service; trades, transport, equipment operators; and business, finance and administration representing the top occupations. Among the lowest occupations for jobs in Collingwood are natural and applied science, and art, culture, recreation and sport. However, the largest employer groups in Collingwood according to Statistics Canada are Manufacturing, Wholesale/Retail Trade, and Health and Accommodation/Food sectors.
Collingwood's top ten employers include: General & Marine Hospital, Pilkington Canada Ltd., Town of Collingwood, Saunders Book Company, Maclean Engineering, Shaw Woodworks, VOA, Amaizeingly Green, and Ainley Group/CC Tathum.
After an Economic Base Analysis was conducted for Collingwood 2000/2005, significant findings included that jobs in manufacturing were declining relative to the province; "knowledge-based services" such as finance, real estate, information, professional services, etc., are emerging as growth industries; and finally, tourism is a dominant industry for jobs in Collingwood as it continues to drive growth in other sectors of the economy. As Collingwood continues to grow, the economy will be shifting from a dependence on manufacturing to a growing reliance on business and professional services.